Tagged: trends

Branding: The Key to a Knockout Campaign

It might be difficult for some people to see the overlap between political consulting and branding, but as we experienced in the last election cycle, branding is playing a larger role in campaigning than ever before. These emerging market trends line up perfectly with our brand philosophies at Sol Marketing....

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Your brand comes from your customers, not you

By Deb Gabor When people imagine our job as a branding agency, they usually picture a marketing whiz sitting in a closed off boardroom, brainstorming and crafting a perfect brand. That couldn’t be further from the truth. The reality is, branding doesn’t come from your company or from an agency...

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