Tagged: media

Branding: The Key to a Knockout Campaign

It might be difficult for some people to see the overlap between political consulting and branding, but as we experienced in the last election cycle, branding is playing a larger role in campaigning than ever before. These emerging market trends line up perfectly with our brand philosophies at Sol Marketing....

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When Political Parties Fail at Brand Basics

USA flag on dark leather background

The brands of both major US political parties are broken. Both parties crafted brands that have revealed that they’re out of alignment with their constituents.  The fact that so many pollsters and pundits were wrong reveals that voters hid their true intentions. Democrats made too many assumptions and suffered. Many...

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Bumbrella

Ladies, listen up! Will this new line of underwear change fashion forever? Today, women want to embrace their authenticity and be proud of their shape rather than using compressive undergarment alternatives. Does Bumbrella have what it takes to give women the confidence to love the body they’re in? Listen to...

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Erase Your Bad Social Media History

Ever wish you could go back in time and tell yourself NOT to post that embarrassing or inappropriate photo? Today, employers are adding social media pages to the screening criteria for jobs. Does Get Suitable have the “secret sauce” to erase negative or inappropriate posts from your past and prevent...

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The Definitive List of Brand Archetypes

Brand Archetypes

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If we aren’t clear about who we are, no...

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Your brand comes from your customers, not you

By Deb Gabor When people imagine our job as a branding agency, they usually picture a marketing whiz sitting in a closed off boardroom, brainstorming and crafting a perfect brand. That couldn’t be further from the truth. The reality is, branding doesn’t come from your company or from an agency...

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