Tagged: branding

Sol’s CEO Featured on Hit Radio Show “Doc Thompson” by The Blaze

“Born to brand” is an understatement when it comes to Deb Gabor. Tune in for the story on the “Building America” segment of The Morning Blaze with Doc Thompson on how Sol’s founder and CEO became an “accidental entrepreneur” with her unique branding philosophy. So, what IS Deb’s approach to branding,...

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Branding: The Key to a Knockout Campaign

It might be difficult for some people to see the overlap between political consulting and branding, but as we experienced in the last election cycle, branding is playing a larger role in campaigning than ever before. These emerging market trends line up perfectly with our brand philosophies at Sol Marketing....

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When Political Parties Fail at Brand Basics

USA flag on dark leather background

The brands of both major US political parties are broken. Both parties crafted brands that have revealed that they’re out of alignment with their constituents.  The fact that so many pollsters and pundits were wrong reveals that voters hid their true intentions. Democrats made too many assumptions and suffered. Many...

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A Blast from the Past

Check out this throwback from February 2014. Well before Deb decided to write her book, Branding Is Sex: Get Your Customers Laid and Sell The Hell Out of Anything. Did we see the future? http://blog.solmarketing.com/2014/02/all-branding-is-about-sex/

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Why is Branding like Sex

Why is branding like sex? The answer is simple. The best brands in the world are the ones that get their customers laid, the brands that make their customers feel like they have life by the balls. Your brand doesn’t come exclusively from you. Your brand has to include the...

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What is a Brand Personality?

Brand Personality

Branding is, in a lot of ways, the act of creating expectations for how you will interact with your customers. Like an individual’s personality can give you clues into what interacting with him or her will be like, a brand’s personality sets the expectation for what you’ll experience as a...

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The Definitive List of Brand Archetypes

Brand Archetypes

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If we aren’t clear about who we are, no...

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