Tagged: brand promise

Branding: The Key to a Knockout Campaign

It might be difficult for some people to see the overlap between political consulting and branding, but as we experienced in the last election cycle, branding is playing a larger role in campaigning than ever before. These emerging market trends line up perfectly with our brand philosophies at Sol Marketing....

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The Grueling Truth about Sports

Figure out why you need to differentiate yourself in order for your startup to survive. What does your startup provide that customers can’t get anywhere else? Listen to this week’s episode of Surviving the Startup Podcast, “The Grueling Truth About Sports”, with host Marc Amazon and special guest Sol CEO,Deb Gabor. Give this one...

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What is a Brand Personality?

Brand Personality

Branding is, in a lot of ways, the act of creating expectations for how you will interact with your customers. Like an individual’s personality can give you clues into what interacting with him or her will be like, a brand’s personality sets the expectation for what you’ll experience as a...

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