Welcome to the new blog

The best-loved brands have great stories. We’re telling some of those – and some of our own – right here. It seems everyone in the marketing business has latched on to the notion that brand storytelling is some new-fangled thing. But storytelling is nothing new. What’s new is telling the...

More

Don’t become the client from hell.

Over more than two decades involved in some form of client service – first as a corporate marketing staffer and later as the leader of my own brand strategy firm – telling stories of clients from hell has become one of my not-so-secret guilty pleasures.  While I enjoy adult beverage-fueled...

More

I Heart Bikinis – a lesson in irrational brand love

As a middle-aged mom who generally reacts negatively to activities and businesses that objectify women, I’m hardly the target audience for the regional sports bar and grill billing itself as the nation’s only Breastaraunt®.  However, as a student of branding and an admirer of gutsy marketing campaigns, I’m a big...

More

Ten things we can learn from startups

Sol Marketing works with global brands successful for decades, as well as startups seeking their first rounds of funding. Startups do things differently. They get things done quickly, with few resources. Startups are scrappy and resourceful. Here’s what large companies can learn from them. 1. Go fast. Break out of...

More

AspirEDU pitches to win $1 million

Most of the companies that come through the doors of our InvestorPitches business are looking for help raising funds from friends, family, angel groups or venture capitalists. Kim Munzo, the winner of our April “Pitch to Win” competition, has taken a different route to funding her ed-tech startup AspirEDU. Max...

More

Abila: a story that inspires possibilities

Spinning off and rebranding a market-leading brand presents opportunities—and challenges. When Sage Nonprofit Solutions, the nonprofit software solutions division of Sage Group, was sold to a private equity firm, the company needed a new brand identity. They also needed to keep their robust business intact while developing a brand platform...

More

One-to-one communication puts your customer in the driver’s seat

Marketers know the customer journey is changing rapidly. Prospects are educating themselves, making themselves known only when they are well into the process. People are in charge of their journeys in ways they never were before. Our clients are among those adapting how they tell their stories. For large companies,...

More