Deodorant equals success

Everyone has had a co-worker with less than awesome hygiene habits. Take a second and think about that person. Is there anything about that person that stands out more in your mind than their body odor? In our experience, the answer is usually no. And that’s why we always tell...

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Diamonds are forever

How movie stars and a real-life Peggy Olson put a ring on it   Diamonds are a rare and eternal symbol of romantic love and fidelity. Or are they? The idea of a diamond as a symbol of eternal love was actually created by a diamond company and an advertising...

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Telltale signs you need to break up

Around Valentine’s Day, there’s a lot of talk about love, romance and getting together. My husband and I will celebrate our 20-year anniversary on March 5, and Deb Gabor and I have been in business together for longer than she was married, so I’m cool with love and commitment. However,...

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Your email marketing is like a bad date

I will go out on a limb and say that a lot of us have been on nightmare dates in the past. You know, the ones that make you wish you had an eject button on their seat. Maybe you’re one of the lucky few who have avoided the excruciating...

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All branding is about sex

There, I said it.   This statement isn’t just provocative; it tells you nearly everything you need to know about brand strategy.   Brands delivering bigger, badder, longer, faster, sweeter, softer, tastier benefits are nothing if they don’t help get your customers laid.   If you want long-term leadership in your...

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A blog post about blog posts

So a client asked me to pen a POV about some “rules of thumb for blog posts” in support of their content marketing efforts.  Since I did the hard work of finding all this stuff out for them, I figured I would share it with our Sol blog readers. Length:...

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The death of the screwdriver

Don’t worry; we’re not talking about the beverage. That’s alive and well. The focus group is a classic tool in the market research toolkit, and has been for decades. Relatively easy to organize and conduct, they allow brands to get insight from actual customers on a wide range of important...

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Bra strapping your way to success

We hear a lot about how startups often get on their feet by bootstrapping, which sounds very manly. It can be difficult for women entrepreneurs (or intrapreneurs, for you entrepreneurial types inside companies) to come to terms with an environment where they’re urged to “act like a man” and bring...

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Love by the numbers

$10,327.00. That’s how much I have spent with Zappos.com on shoes, handbags and accessories since 2004.  That’s in 92 discrete orders with an average order size of $112.00. These numbers may seem ludicrous to you.  They don’t seem out of line to me because I love shoes but I hate...

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Content is kale

Remember how a few years ago you’d occasionally encounter a kale Caesar salad or roasted kale dish on a restaurant menu, then all of a sudden it was as though kale was the new black? It became the trendiest vegetable on the plate.  It ventured off the plate and into...

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