6 keys to building brand swagger

I always tell clients to answer the following questions to figure out what’s at the top of their brand pyramids: What does it say about a person (a customer, a user) that he or she uses/wears/drinks/eats/lives your brand? The answer to this question lies in how your product/brand addresses someone’s...

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“Sorry” doesn’t cut it

Sometimes we mess up.  Royally.  Unforgettably.  Disastrously.  And sometimes when we mess up, we damage others’ property or even hurt their feelings.  When that happens, it’s time for an apology.  As our big Jewish Day of Atonement looms, it seems an opportune time to discuss what I’ve learned about how...

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5 marketing lessons from your first day at school

By Shaina Forman The smell of a freshly-opened package of notebook paper… the grinding sound of the pencil sharpener… sightings of glittery Lisa Frank pocket folders strewn across the classroom… Excitement and uncertainty of what lies ahead for the year is racing through your mind. Lessons you learned from all...

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Soul searching from the youngest Sol team member

By Noah Krell In mid-May I finished my four-year stint as a student at Washington University in St. Louis. Four years gone, four years full to the brim with wholesome learning, mild-to-intense debauchery, real friendships, shallow friendships, professors with stunning insights, bank accounts with stunning(ly low) balances, cliché #3, cliché...

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Pleasure reading for the marketing professional

By Noah Krell Personally, I can’t remember the last time I read a book for pleasure (mom if you’re reading this, I can feel you cringing). I know this isn’t a completely uncommon problem amongst millennials (with our screens), but I also know that it’s an avoidable one, and one that’s important to...

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There is no summer vacation in marketing

How I learned to turn the summer doldrums into my secret weapon by Sara Breuer  Summer can be a tough time for getting anything done in marketing and sales. Entire weeks seem to be off limits for both generating leads and closing deals, not to mention getting approval on ANYTHING....

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The Solutions Epidemic

My one-woman campaign against the most overused word in marketing copy. by Deb Gabor  What do you think is the most overused word in technology marketing copy? Scalable? Reliable? Proven? Nope. It’s solution.  The word solution is everywhere in today’s technical marketing copy.  It’s an epidemic.  And I admit, I’ve contributed to the...

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Great marketing reads from the past 10 years

Marketing has changed a lot in the past 10 years, and our (now virtual) marketing bookshelf is groaning with proof. Blogs and LinkedIn posts may have supplanted the throne once occupied by books, at least for guidance on immediate trends, but there are still some essential books published during the...

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Notes from the trenches

10 key learnings from pitching to investors During a recent trip to Seattle, we sat down with our clients Jen and Parvez from Eterniam. In the throes of meetings with investors to raise a seed round for their fledgling company, they shared some of the things that they have learned...

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Ten things I’ve learned in 10 years

Sol Marketing is celebrating a decade in the business, so I figured it would be a good idea to share 10 things I’ve learned in the past 10 years that you can learn from. Here they are in no particular order, with the exception of learning #1.   That’s really the...

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