Podcast: The 3 Big Questions Your Business Needs to Answer when Building Your Brand

Deb was recently interviewed by Tim Hamilton for the new Praxent Commanding Business podcast — listen to it for a mini branding MBA, Sol style! Listen to the podcast in iTunes Commanding Business Podcast by Tim Hamilton, CEO of Praxent EP018: The 3 Big Questions Your Business Needs to Answer...

More

The secret to targeting millennials: DON’T

Today’s marketers have pigeonholed millennials into a vast group of faceless, nameless people. Let’s be honest: between the ages of 18 and 34, they range from living on Snapchat to buying houses. Who truly thinks you can target consumers across so wide a spectrum? Please help our session make it...

More

The shoe fetish continues

$11,629.29. That’s not what I owe in payments on my car.  Nor is that my Central Austin property tax bill. That’s how much money I’ve spent on shoes at Zappos.com in the past 10 years. About a year ago, I did a blog post about my love for Zappos. Since...

More

Beloved brands around the world: The brand called Santa

You may know what the most beloved brands in the world are, especially because they are, by definition, super popular. Walt Disney, Yahoo (still!), Google, Sony, Nestle, Auchan, Netflix, Whole Foods, Apple and Lowe’s made the top 10 last year. But a brand that’s been popular for the past 100...

More

What it means that content is (still) king

With the explosive growth in the interest and need for content in marketing, the old adage has taken on new meaning. No longer is it okay to cut and paste bloodless brochure and web copy for “all your marketing needs,” or ignore content marketing entirely in favor of paid advertising...

More

Hunting the energy vampires in your life

Have you ever felt like another person was just sucking the life out of you? Have you felt bored, annoyed, stressed, anxious, threatened or overwhelmed in another’s presence?  Have you had negative thoughts about that person that make you feel even worse?  (Oy! The guilt!)  Maybe you’ve even experienced the...

More

Graciously accepting an apology

One of my recent posts was about making apologies.  Within days of launching that post, a loved one perpetrated a small wrong against me for which he made amends.  Armed with my instructional blog post, he tendered a brave and heart-felt apology, which I felt woefully unprepared to appropriately acknowledge...

More

Sol Boot Camp: Activating your brand hotness

*Must RSVP to attend* Join us on November 10 at Austin’s own ZACH Theatre for a fun, hands-on workshop about creating kick-ass brands that win. Strip away the “self talk” in your marketing, and get confident in crafting your own empowering brand so you can get your customers paid, and...

More