The brand values pyramid: get to the top

by Deb Gabor In Marketing 101, professors taught us that customers make rational purchase decisions. However, as a student of branding and marketing over the past 25 or so years, I’ve learned that reason informs, but emotion persuades. The practice of branding requires digging a lot deeper into your customers’...

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Austin startup funding in 2015 led by HomeAway’s buyout by Expedia

Built In Austin surveyed the local 2015 startup financing landscape and – not surprisingly to those who’ve been paying attention – it was a banner year. Companies in Austin’s digital technology industry raised almost $1 billion in new capital in 2015—not counting HomeAway’s behemoth $3.9 billion buyout by Expedia. Top...

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