Category: Trends

The secret to targeting millennials: DON’T

Today’s marketers have pigeonholed millennials into a vast group of faceless, nameless people. Let’s be honest: between the ages of 18 and 34, they range from living on Snapchat to buying houses. Who truly thinks you can target consumers across so wide a spectrum? Please help our session make it...

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The shoe fetish continues

$11,629.29. That’s not what I owe in payments on my car.  Nor is that my Central Austin property tax bill. That’s how much money I’ve spent on shoes at Zappos.com in the past 10 years. About a year ago, I did a blog post about my love for Zappos. Since...

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What it means that content is (still) king

With the explosive growth in the interest and need for content in marketing, the old adage has taken on new meaning. No longer is it okay to cut and paste bloodless brochure and web copy for “all your marketing needs,” or ignore content marketing entirely in favor of paid advertising...

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6 keys to building brand swagger

I always tell clients to answer the following questions to figure out what’s at the top of their brand pyramids: What does it say about a person (a customer, a user) that he or she uses/wears/drinks/eats/lives your brand? The answer to this question lies in how your product/brand addresses someone’s...

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5 marketing lessons from your first day at school

By Shaina Forman The smell of a freshly-opened package of notebook paper… the grinding sound of the pencil sharpener… sightings of glittery Lisa Frank pocket folders strewn across the classroom… Excitement and uncertainty of what lies ahead for the year is racing through your mind. Lessons you learned from all...

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Soul searching from the youngest Sol team member

By Noah Krell In mid-May I finished my four-year stint as a student at Washington University in St. Louis. Four years gone, four years full to the brim with wholesome learning, mild-to-intense debauchery, real friendships, shallow friendships, professors with stunning insights, bank accounts with stunning(ly low) balances, cliché #3, cliché...

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Pleasure reading for the marketing professional

By Noah Krell Personally, I can’t remember the last time I read a book for pleasure (mom if you’re reading this, I can feel you cringing). I know this isn’t a completely uncommon problem amongst millennials (with our screens), but I also know that it’s an avoidable one, and one that’s important to...

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There is no summer vacation in marketing

How I learned to turn the summer doldrums into my secret weapon by Sara Breuer  Summer can be a tough time for getting anything done in marketing and sales. Entire weeks seem to be off limits for both generating leads and closing deals, not to mention getting approval on ANYTHING....

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The Solutions Epidemic

My one-woman campaign against the most overused word in marketing copy. by Deb Gabor  What do you think is the most overused word in technology marketing copy? Scalable? Reliable? Proven? Nope. It’s solution.  The word solution is everywhere in today’s technical marketing copy.  It’s an epidemic.  And I admit, I’ve contributed to the...

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