Category: Trends

The Grueling Truth about Sports

Figure out why you need to differentiate yourself in order for your startup to survive. What does your startup provide that customers can’t get anywhere else? Listen to this week’s episode of Surviving the Startup Podcast, “The Grueling Truth About Sports”, with host Marc Amazon and special guest Sol CEO,Deb Gabor. Give this one...

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The Definitive List of Brand Archetypes

Brand Archetypes

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If we aren’t clear about who we are, no...

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Whose Job is Branding?

Branding is a funny thing. It’s often a part of marketing, but requires different skillsets than the marketing team has. It comes from the customer experience, but customer service reps aren’t able to set the strategy. It requires design, but it starts long before design. So the question is: Who...

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Your brand comes from your customers, not you

By Deb Gabor When people imagine our job as a branding agency, they usually picture a marketing whiz sitting in a closed off boardroom, brainstorming and crafting a perfect brand. That couldn’t be further from the truth. The reality is, branding doesn’t come from your company or from an agency...

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The brand values pyramid: get to the top

by Deb Gabor In Marketing 101, professors taught us that customers make rational purchase decisions. However, as a student of branding and marketing over the past 25 or so years, I’ve learned that reason informs, but emotion persuades. The practice of branding requires digging a lot deeper into your customers’...

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