Category: Sol News

Your brand comes from your customers, not you

By Deb Gabor When people imagine our job as a branding agency, they usually picture a marketing whiz sitting in a closed off boardroom, brainstorming and crafting a perfect brand. That couldn’t be further from the truth. The reality is, branding doesn’t come from your company or from an agency...

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The brand values pyramid: get to the top

by Deb Gabor In Marketing 101, professors taught us that customers make rational purchase decisions. However, as a student of branding and marketing over the past 25 or so years, I’ve learned that reason informs, but emotion persuades. The practice of branding requires digging a lot deeper into your customers’...

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Make the most of every media opportunity

The media loves Sol Marketing! Learn what Deb Gabor says about maximizing every media opportunity that comes your way, from understanding reporters’ motivations to paying it forward. Thanks to Arthur Bryan Marroquin of ABMPix for this awesome photo of our fearless leader Deb Gabor. Learn how it works

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Sol Boot Camp: Activating your brand hotness

*Must RSVP to attend* Join us on November 10 at Austin’s own ZACH Theatre for a fun, hands-on workshop about creating kick-ass brands that win. Strip away the “self talk” in your marketing, and get confident in crafting your own empowering brand so you can get your customers paid, and...

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