Category: Featured

“Sorry” doesn’t cut it

Sometimes we mess up.  Royally.  Unforgettably.  Disastrously.  And sometimes when we mess up, we damage others’ property or even hurt their feelings.  When that happens, it’s time for an apology.  As our big Jewish Day of Atonement looms, it seems an opportune time to discuss what I’ve learned about how...

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Ten things I’ve learned in 10 years

Sol Marketing is celebrating a decade in the business, so I figured it would be a good idea to share 10 things I’ve learned in the past 10 years that you can learn from. Here they are in no particular order, with the exception of learning #1.   That’s really the...

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All branding is about sex

There, I said it.   This statement isn’t just provocative; it tells you nearly everything you need to know about brand strategy.   Brands delivering bigger, badder, longer, faster, sweeter, softer, tastier benefits are nothing if they don’t help get your customers laid.   If you want long-term leadership in your...

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Welcome to the new blog

The best-loved brands have great stories. We’re telling some of those – and some of our own – right here. It seems everyone in the marketing business has latched on to the notion that brand storytelling is some new-fangled thing. But storytelling is nothing new. What’s new is telling the...

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