Category: Brand Strategy

Podcast: The 3 Big Questions Your Business Needs to Answer when Building Your Brand

Deb was recently interviewed by Tim Hamilton for the new Praxent Commanding Business podcast — listen to it for a mini branding MBA, Sol style! Listen to the podcast in iTunes Commanding Business Podcast by Tim Hamilton, CEO of Praxent EP018: The 3 Big Questions Your Business Needs to Answer...


Sol Boot Camp: Activating your brand hotness

*Must RSVP to attend* Join us on November 10 at Austin’s own ZACH Theatre for a fun, hands-on workshop about creating kick-ass brands that win. Strip away the “self talk” in your marketing, and get confident in crafting your own empowering brand so you can get your customers paid, and...


6 keys to building brand swagger

I always tell clients to answer the following questions to figure out what’s at the top of their brand pyramids: What does it say about a person (a customer, a user) that he or she uses/wears/drinks/eats/lives your brand? The answer to this question lies in how your product/brand addresses someone’s...