Monthly Archive: November 2016

When Political Parties Fail at Brand Basics

USA flag on dark leather background

The brands of both major US political parties are broken. Both parties crafted brands that have revealed that they’re out of alignment with their constituents.  The fact that so many pollsters and pundits were wrong reveals that voters hid their true intentions. Democrats made too many assumptions and suffered. Many...

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A Blast from the Past

Check out this throwback from February 2014. Well before Deb decided to write her book, Branding Is Sex: Get Your Customers Laid and Sell The Hell Out of Anything. Did we see the future? http://blog.solmarketing.com/2014/02/all-branding-is-about-sex/

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