Deb was recently interviewed by Tim Hamilton for the new Praxent Commanding Business podcast — listen to it for a mini branding MBA, Sol style!
Commanding Business Podcast by Tim Hamilton, CEO of Praxent
EP018: The 3 Big Questions Your Business Needs to Answer when Building Your Brand with Deb Gabor
Released Oct 13, 2015
From leadership to management and marketing to innovation, Commanding Business covers a variety of topics with an aim to uncover actionable takeaways you can implement in your own organization today.
Episode synopsis: To become a financial asset for your company a brand needs to have an essence, a promise and a personality. Building your brand requires sustainable differentiators, scientific research and most importantly, focuses on your customer’s point of view. Your brand should also closely resemble the strategy of the business to benefit your end customer. There are three questions your organization needs to answer to achieve top of mind awareness within your business sector. When you have answered the three questions you have the criteria for the top of your brand value pyramid.