Monthly Archive: October 2014

Hunting the energy vampires in your life

Have you ever felt like another person was just sucking the life out of you? Have you felt bored, annoyed, stressed, anxious, threatened or overwhelmed in another’s presence?  Have you had negative thoughts about that person that make you feel even worse?  (Oy! The guilt!)  Maybe you’ve even experienced the...

More

Graciously accepting an apology

One of my recent posts was about making apologies.  Within days of launching that post, a loved one perpetrated a small wrong against me for which he made amends.  Armed with my instructional blog post, he tendered a brave and heart-felt apology, which I felt woefully unprepared to appropriately acknowledge...

More

Sol Boot Camp: Activating your brand hotness

*Must RSVP to attend* Join us on November 10 at Austin’s own ZACH Theatre for a fun, hands-on workshop about creating kick-ass brands that win. Strip away the “self talk” in your marketing, and get confident in crafting your own empowering brand so you can get your customers paid, and...

More

6 keys to building brand swagger

I always tell clients to answer the following questions to figure out what’s at the top of their brand pyramids: What does it say about a person (a customer, a user) that he or she uses/wears/drinks/eats/lives your brand? The answer to this question lies in how your product/brand addresses someone’s...

More

“Sorry” doesn’t cut it

Sometimes we mess up.  Royally.  Unforgettably.  Disastrously.  And sometimes when we mess up, we damage others’ property or even hurt their feelings.  When that happens, it’s time for an apology.  As our big Jewish Day of Atonement looms, it seems an opportune time to discuss what I’ve learned about how...

More