Monthly Archive: March 2014

Great marketing reads from the past 10 years

Marketing has changed a lot in the past 10 years, and our (now virtual) marketing bookshelf is groaning with proof. Blogs and LinkedIn posts may have supplanted the throne once occupied by books, at least for guidance on immediate trends, but there are still some essential books published during the...


Notes from the trenches

10 key learnings from pitching to investors During a recent trip to Seattle, we sat down with our clients Jen and Parvez from Eterniam. In the throes of meetings with investors to raise a seed round for their fledgling company, they shared some of the things that they have learned...


Ten things I’ve learned in 10 years

Sol Marketing is celebrating a decade in the business, so I figured it would be a good idea to share 10 things I’ve learned in the past 10 years that you can learn from. Here they are in no particular order, with the exception of learning #1.   That’s really the...