Monthly Archive: February 2014

Deodorant equals success

Everyone has had a co-worker with less than awesome hygiene habits. Take a second and think about that person. Is there anything about that person that stands out more in your mind than their body odor? In our experience, the answer is usually no. And that’s why we always tell...

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Diamonds are forever

How movie stars and a real-life Peggy Olson put a ring on it   Diamonds are a rare and eternal symbol of romantic love and fidelity. Or are they? The idea of a diamond as a symbol of eternal love was actually created by a diamond company and an advertising...

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Telltale signs you need to break up

Around Valentine’s Day, there’s a lot of talk about love, romance and getting together. My husband and I will celebrate our 20-year anniversary on March 5, and Deb Gabor and I have been in business together for longer than she was married, so I’m cool with love and commitment. However,...

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Your email marketing is like a bad date

I will go out on a limb and say that a lot of us have been on nightmare dates in the past. You know, the ones that make you wish you had an eject button on their seat. Maybe you’re one of the lucky few who have avoided the excruciating...

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All branding is about sex

There, I said it.   This statement isn’t just provocative; it tells you nearly everything you need to know about brand strategy.   Brands delivering bigger, badder, longer, faster, sweeter, softer, tastier benefits are nothing if they don’t help get your customers laid.   If you want long-term leadership in your...

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A blog post about blog posts

So a client asked me to pen a POV about some “rules of thumb for blog posts” in support of their content marketing efforts.  Since I did the hard work of finding all this stuff out for them, I figured I would share it with our Sol blog readers. Length:...

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